HOW SOCIAL MEDIA HELPS IN THE GROWTH OF STARTUPS / BUSINESS??

 

Harness the power of your startups/business with social media

In this pandemic era, when everyone talks about an economic slowdown, social media has set a different aspect of startups. Day by day the usage of social media has increased and startups have taken their firm to the next level. It helps you buildup the network from scratch.

 

COVID crisis has reduced the customer’s visit to the store. But people pave attention to social media’s feed every day. Social media not only gives an immediate result but also broadens the network. It helps to establish a brand.

 

Setting a track and why it matters for an entrepreneur?

You must have an objective for your business. Following a plan is a must in social media strategy. Profile picture, bio and posts related to your brand make the customers feel attached to your brand. It allows you to give detailed information about your product, services you can offer, and about futuristic events. You get loyal customers showing your reputation on social media.

 

Must take a step before launching your product in social media

It is important to make a choice on which platform suits your startup/business. Identify your target audience and create a strategy. With Facebook and Instagram, manually you can target the audience with options like gender, age, location, interests. For example, if your product is for youngsters and students, then choose Instagram. If it is for middle-aged people, then Facebook is the relevant platform.

 

A trait that separates a real business owner from wannabes.

Gaining more likes is not the ultimate goal. The strategy is to convert the likes and followers into customers. When you post a product, the ‘share’ option gives you a new network from your audience. Social media helps to interact with customers and track them easily. You can ask the customer to share their thoughts and ideas in the comment section.

 

 

 

4 simple secrets for boosting your business

Organic keyword research and using the right hashtags generate more traffic. It makes your brand appear at top results in ‘Search’. A post with a call to action for your audience makes a difference among your competitors. A live video engages the audience and gives trust to your brand. Testimonial from customers adds value to your brand.

 

The social media influencer stands in the way of brand identity

Social media influencers can turn your audience into customers. They feature your brand. They attract many customers by setting a trend. This eventually gives a maximum reach. Conducting giveaways on every special occasion tempts your audience.

 

You don’t have to work hard to have an effective promotion

Smart work offers more traffic than hard work. Without much effort and with minimal budget spent you can make the posts appear in feed, stories and explore. Social media marketing costs reasonable than traditional. You can connect with your domestic customers as well as extend your brand to international customers.

 

Is an ad campaign, a predictor of growth?

You can promote your product either by organic way or sponsored. The sponsored ad campaign reaches a lookalike audience. Also, they estimate the population that a brand can reach in a particular duration and budget. The option ‘action’ directs the customers to your profile/website in a single click.

 

Do know, a negative review has a purpose in B2C.

Social media is a two-way communication network. Leave a thank note when your customer gives you a positive review. Give a solution to your customer’s problem if it’s a negative review. Never delete a negative review in your comment sections. It loses your reputation.