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Instagram Marketing

 

Instagram is the most social media platform today. Boasting over 500 million daily active users, Instagram has a huge potential for marketers. But the potential in instagram lies more in the user behavior than the numbers. Social media has a major influence and is the most engaging source . It is such a salient source of communication, sharing ideas, art. Artists have got such a major boost from instagram to showcase their talent. Such great opportunities are provided to young talent. It’s most basic feature is to like,share,comment on photos or videos. Whenever an instagram post receives a higher level of engagement the algorithm receives a signal that it is quality and it is to be shown to a lot of people. This means that businesses optimize their engagement rate to increase the chances of getting more consumers to view the post about a product or service. To be able to reach more people it is important to be liked at a constant rate for this to ensure that the post must be both captivating and appealing for the potential customers. To spread all the lot more people it is requisite to schedule a post. Scheduling a post helps in showing that particular business related advertisements at a time when maximum users are active so it will have a higher probability of receiving fast feedback in real-time. A feature on instagram helps you make business-oriented accounts, which has special business tools to market product and services. Business organizations have the capability of creating complete profiles that contain any pertinent information that their followers might look for to determine the type of product or service they provide . On the profile, businesses provide organization name, logo, a short biography, taglines, and description or services and product.


It is important for the organization to attach the link of their organization’s website link. The embedded link will help to increase traffic which in return helps spread awareness. Email and contact is also one source of contact information for enquiry or for a direct communication.

Instagram has made its place in such a way that whenever we think of sharing a picture the first place to share is Instagram. Which has given born to so many instagram influencers in the fields of fashion, comedy, art and craft. This has benefited businesses too, by partnering up with these influencers.

Collaborating with a correct influencer with higher followers will help the business to reach the potential customers. This strategy can help lasting brand awareness in the long run.

Finally, instagram has reached so many people on the whole of all age groups. It is another one of technology advancement which can be considered a blessing in disguise.

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